Advertising Policy

We’ve tried to make our Advertising Policy as simple and straightforward as possible, but please read this carefully. This policy aims to ensure sustainable success of business partners by protecting Path community as fun and hassle-free space. Please be respectful to Path community. We want you to be able to express your creativity for your success!

The Advertising Policy governs and applies to your access and use of and other websites operated by Path Mobile Inc Pte. Ltd. (“Path”, “we” or “us”) on which a link to the Advertising Policy is posted (“Site”) and Path’s mobile apps in which the Advertising Policy is made available (collectively, “Apps”). The Site and the Apps are collectively referred to as the “Service.”


The Services are offered by Path Mobile Inc Pte. Ltd., located at 1 Raffles Place, #20- 01 One Raffles Place, Singapore 048616. Please contact us if you have any questions about our Terms. You may contact us by emailing us at


This Advertising Policy applies to all relevant advertisements (or “ads”) and commercial content relating to the Service, including but not limited to all advertisements and commercial content (a) purchased through the Service; (b) posted on the Site; and (c) that appear within apps (including the Apps) of the Service.


As an advertiser, you are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of ads you have placed and termination of your Service account.

Apart from complying with this Advertising Policy, do remember that your use of the Service’s advertising products and services will also need to comply with Path’s Terms of Use ( and Path's Privacy Policy (, as may be updated from time to time. Do note that in this Advertising Policy, ad contents refer to any part of the ad, including any text, images as well as any other form of media or content.

We reserve the right to approve, reject or remove any ads or content for any reason, in our sole discretion. This may include ads or content that breaches this Advertising Policy or Path’s Terms of Use or Path’s Privacy Policy, or any ads or content which adversely affect members of Path or the public in general. We also have the right to reject or remove any ads or content that promotes any material, services, or activities, contrary to Path's philosophy or beliefs, competitive position or interests. If you do not agree with our decision, you can contact us at our contact information set out below.

You are fully responsible for any ads or content posted or contributed by you on the Site or Apps. In the event Path suffers any liability or damages due to such ads or content posted or contributed by you which violate this Advertising Policy, including where such ads or content result in any infringement claims against Path, you shall indemnify and hold harmless Path and/or its affiliates from any such liability and damage.



All content must comply with all applicable laws, regulations, guidelines and standards of applicable jurisdictions. Please also ensure that you have read our Path Ads Creative Guideline before you post any ads or content on the Site or on our Apps. All ads and content must comply with the guideline.

You must be mindful of your audience when posting any ads or content. All ads and content must be relevant to its audience and should not contain any inappropriate content. The company, brand, product or service being advertised must be clearly represented in the ad and there should be no misleading content or any content that causes confusion.

If your ad promoting any company, brand, product or service has hyperlinks to other landing pages, such pages should be appropriate and should relate to the company, brand, product or service being promoted. In particular, you should also ensure that such pages should not contain any content that infringes this Advertising Policy.


Ads should not promote:

Ads contents should not include:


Any use of Path's intellectual property rights such as our copyright, trademarks, branding or brand names must comply with the Path Brand Usage Guideline. Any requirements set out in this Advertising Policy are in addition to the requirements in the Path Brand Usage Guideline.

If your ad has a link to our Site or Apps, you are permitted to refer to the Path brand for such purposes of indicating the relevant destination of the link.

Any ads or content shall not indicate or imply any endorsement, sponsorship or approval by Path, unless otherwise agreed in writing by Path.


You are at all times responsible for any data that you collect based on your ads or content placed on the Site or Apps. This includes any personal data, anonymous data, aggregated data or such other advertising data ("Path advertising data"). You agree that it is essential that such Path advertising data be kept confidential and secure. You shall protect such Path advertising data responsibly and only share it responsibly (e.g. with your service provider for legitimate purposes). If you share such Path advertising data with any third party, you agree to ensure that such third party shall use the Path advertising data for legitimate purposes and shall accord the same or a higher level of protection to such Path advertising data. At all times, you agree that all Path advertising data should not be disclosed to any advertising networks or exchanges, any advertising or monetization related services, and/or any data brokers.

You should ensure that all Path advertising data is aggregated and anonymized prior to any use. Legitimate uses of Path advertising data include conducting feasibility studies of advertising campaigns, or assessing the effectiveness of your ads or content on the Site or Apps. At all times, you should ensure that the Path advertising data remains aggregated and anonymized and shall not be identified or linked to any unique identifier such as any particular user or device.

Path advertising data should not be re-used for other campaigns or commingled with other data for other purposes. Your use of Path advertising data should only be for purposes of your advertising campaigns on the Site or Apps.


If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate accounts. You should set up a new account for each advertiser or client and you must not change the advertiser or client associated with an established ad account. You are responsible for ensuring that each advertiser complies with this Advertising Policy.


Our usage of any personal data is in compliance with our Privacy Policy. In particular, we do not use sensitive personal data for ad targeting. Topics you choose for targeting your ad don’t reflect the personal beliefs, characteristics or values of users. Your use of any personal data should at all times comply with our Privacy Policy.


This Advertising Policy is subject to change at any time without notice. Any continued use of our Service upon any updates to this Advertising Policy shall indicate your acceptance of such updates. The updated Advertising Policy shall be legally binding upon such continued use of our Service.

Last Updated: November 16, 2016